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Špela Prijon, Co-founder EquityPeople.co, on the financial challenges around incentivisation

Published on: 6th May, 2026

In this episode, we talk to Spela Priyon, one of the co-founders at EquityPeople a business focused on team incentives and recently acquired by Optio.

In this discussion we cover a range of challenges in the incentivisation space, from salary benchmarking to share option schemes. She shares her views on what it takes to make incentives drive the right behaviours and she shares her refreshing perspective of the role of Secondary share sales.

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About the Podcast

CFO Insights
Startup CFO is a digital first, peer to peer group where finance people working in disruptive tech come together and advise on certain topics, ask questions and grow their peer network.

This podcast was designed to cover topics that add value to CFOs and senior finance professionals. We invite industry leaders to cover technical and non-technical topics to help finance professionals grow professionally and personally.
As the group has been around for 10 years, we know the ins and outs of building relationships between peers and support great conversations.

By visiting our website, you can learn more about the group.
https://startupcfo.tech