Jonny Plein of YASO, on building a tech business for the Chinese market

Published on: 12th June, 2023

In this episode, we speak to Jonny Plein, cofounder at YASO, formerly a finance professional and member of the Startup CFO community. We discuss key learnings from the recent Yaso preseed funding round and build an understanding of what it takes to create a business in China. He shares how YASO works with western brands to facilitate their access to the important Chinese consumer market. As a serial founder he discusses in detail things that founders look for in their finance business partner, making this one a must-listen for CFOs seeking to optimise their commercial partnership with the CEO.

Your host is Guy Hutchinson and this podcast was brought to you by Startup CFO.



Pumpkin Blues by Daniel Fridell and Sven Lindvall

Licensed through Epidemic Sound

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About the Podcast

CFO Insights
Startup CFO is a digital first, peer to peer group where finance people working in disruptive tech come together and advise on certain topics, ask questions and grow their peer network.

This podcast was designed to cover topics that add value to CFOs and senior finance professionals. We invite industry leaders to cover technical and non-technical topics to help finance professionals grow professionally and personally.
As the group has been around for 10 years, we know the ins and outs of building relationships between peers and support great conversations.

By visiting our website, you can learn more about the group.